Client: Hyundai
Type: Work Experience
Role: Digital Communications and Strategy
Year: 2021
Briefing: Markenfilm is a German Commercial Film Production firm. It is also the biggest commercial production firm in Europe.
Process: This included storyboarding, script revision (ENG and KOR), as well as analysing keynote presentations and key visuals, giving updates to the team on possible improvement areas. Unfortunately, the work done within Markenfilm is confidential and cannot be shared. Thank you for your kind consideration.
To view the outcome, please scroll to the bottom of the page.
Outcome: Upon the campaign completion, the Elantra won the North American Car of the Year Award along with the Ford F-150 and the Ford Mustang Mach-E. Its ad campaign was also well received with 6 million YouTube views.
We were also grateful for the positive reception the advertisement and key visuals received.
Links: https://northamericancaroftheyear.org/nactoy-winners/#2021
https://www.youtube.com/watch?v=2MV3ZQ7EW0E
https://www.youtube.com/watch?v=rC7MUaZj6B8
https://www.youtube.com/watch?v=wCGN2jWt1f4
